Post by account_disabled on Jan 9, 2024 3:54:31 GMT
Juguettos has presented its Christmas campaign under the claim "There is a lot left to play" , carried out together with the advertising agency BTOB. In a complicated year full of challenges, the company sends an optimistic message and shows reality seen through the eyes of a child. In the campaign spot, some children write the letter to the Three Wise Men and choose the gifts they want their parents to receive . This endearing scene reminds us of the changes that the pandemic has caused and how the professional and personal worlds have come together. In addition, it echoes the time that parents and children have spent together and that has allowed them to get to know each other much better.
If you do not display the embedded video correctly, click here . «This is a fully context-based campaign. It is the current hypercontext that has determined the communication action. Juguettos is a living, human Email Data brand that has been able to listen to what this change in habits has meant for society and turn it into the basis of its Christmas action ," explains Guillermo Lázaro, strategy director of BTOB. This year, Juguettos' goal is to ensure that no one stops feeling the magic of Christmas and with "There's a lot left to play" it seeks to make a smile through humor. At the same time, he remembers that toys and games continue to fulfill their main function: connecting children, parents and grandparents to create indelible experiences in everyone's minds.
The agency, the marketing department of Juguettos and its general director, Joaquín Polo, have collaborated on this phygital campaign that can be seen in the digital environment, on television, in the physical and virtual catalog, on social networks, at points sales and on the website . There's a lot left to play Data sheet: Agency: BTOB Advertiser: Juguettos Client Contact: Joaquín Polo Juguettos Marketing Team: Joaquín Polo, Consejo Rector, Ramón Flor, Cande Más, Tony Agulló, Sandra Pardo, Mar Medina, Ester Ruíz, Javi del Rey Strategy and media team: Guillermo Lázaro, Lorena Garrido and Carla Escobar Creative team: Hernán Marqués, Chema Díaz, Pepe Valero, María Ordoñez, Amalia Mora and Isabella Vidal Account team: Verónica Fiz and Verónica González Producer: La Quadra. Nacho Sánchez, Nono Arruga, Jero Bono, Onil Ganguly Producer: Pablo Riaño Illustrations: Sebastián Casanova.
If you do not display the embedded video correctly, click here . «This is a fully context-based campaign. It is the current hypercontext that has determined the communication action. Juguettos is a living, human Email Data brand that has been able to listen to what this change in habits has meant for society and turn it into the basis of its Christmas action ," explains Guillermo Lázaro, strategy director of BTOB. This year, Juguettos' goal is to ensure that no one stops feeling the magic of Christmas and with "There's a lot left to play" it seeks to make a smile through humor. At the same time, he remembers that toys and games continue to fulfill their main function: connecting children, parents and grandparents to create indelible experiences in everyone's minds.
The agency, the marketing department of Juguettos and its general director, Joaquín Polo, have collaborated on this phygital campaign that can be seen in the digital environment, on television, in the physical and virtual catalog, on social networks, at points sales and on the website . There's a lot left to play Data sheet: Agency: BTOB Advertiser: Juguettos Client Contact: Joaquín Polo Juguettos Marketing Team: Joaquín Polo, Consejo Rector, Ramón Flor, Cande Más, Tony Agulló, Sandra Pardo, Mar Medina, Ester Ruíz, Javi del Rey Strategy and media team: Guillermo Lázaro, Lorena Garrido and Carla Escobar Creative team: Hernán Marqués, Chema Díaz, Pepe Valero, María Ordoñez, Amalia Mora and Isabella Vidal Account team: Verónica Fiz and Verónica González Producer: La Quadra. Nacho Sánchez, Nono Arruga, Jero Bono, Onil Ganguly Producer: Pablo Riaño Illustrations: Sebastián Casanova.