Post by account_disabled on Feb 27, 2024 9:21:10 GMT
Anyone who works within a company and deals with web marketing knows this well: the success of the actions undertaken depends largely on the database available , as well as on the quality of the strategy adopted. It is important, therefore, that the company has a consistent, well-profiled database made up of target users , potentially interested in the proposed product or service. That is, it is necessary for the company to adopt a correct lead generation strategy , i.e. the collection of profiled commercial contacts. Too often companies resort, as the only solution, to the purchase of databases , provided by specialized companies but often not updated, poorly profiled and collected without the consent of users' privacy. Among the various possible solutions, this post explains how to do lead generation by creating and promoting an ebook and illustrates a successful business case, that of Digital Protection .
Understanding when and how to do lead generation: the Digital Protection ebook When Panama mobile number list the company turned to Noetica, the service for eliminating links from the web that damage the digital image of private individuals and companies did not have a dedicated web space. The first step was, therefore, the creation of a landing page with the detailed presentation of the service. But this simple intervention would not have guaranteed the customer the collection of names and thus the idea was born of making an e-book downloadable from the site free of charge, upon registration of the user to the company mailing list . The same path has also been followed by the online magazine Il Giornale del Cibo which has developed a series of e-books dedicated to topics of great interest to readers, such as the best recipes for cooking fish, dishes for a vegan Christmas , the perfect Easter menu, the most used spices in cooking, etc…. As you may have guessed, the secret to creating a successful e-book is to know your target audience , providing them with useful information and becoming an authoritative point of reference as well as a source of interested content, from a content marketing perspective .
How to structure an ebook for lead generation The principle of content marketing - a type of marketing that operates through the creation and dissemination of content with the aim of intercepting new users and retaining them by transforming them into customers - also inspired the drafting of the Tutela Digitale e-book, a manual practical with “5 tips to protect your online reputation. The guide to protecting privacy and digital identity" . For anyone wishing to write a document like this, we can only advise you to avoid self-referentiality and avoid too much advertising. In the Tutela Digitale e-book, for example, the company presentation occupies a few lines at the bottom of the document, without taking away visibility from the 5 editorial focuses , inspired by the most frequent questions collected by the company and, above all, by the searches carried out by users on Google, carefully monitored by Noetica. The title must also respect some simple rules: clear but curious, it must contain a promise and all the advantages reserved for the reader. Also remember that numbers, even in titles, always work! Here is the index of the ebook: 1. Who am I on the web? 2. How do I safeguard my online privacy.
Understanding when and how to do lead generation: the Digital Protection ebook When Panama mobile number list the company turned to Noetica, the service for eliminating links from the web that damage the digital image of private individuals and companies did not have a dedicated web space. The first step was, therefore, the creation of a landing page with the detailed presentation of the service. But this simple intervention would not have guaranteed the customer the collection of names and thus the idea was born of making an e-book downloadable from the site free of charge, upon registration of the user to the company mailing list . The same path has also been followed by the online magazine Il Giornale del Cibo which has developed a series of e-books dedicated to topics of great interest to readers, such as the best recipes for cooking fish, dishes for a vegan Christmas , the perfect Easter menu, the most used spices in cooking, etc…. As you may have guessed, the secret to creating a successful e-book is to know your target audience , providing them with useful information and becoming an authoritative point of reference as well as a source of interested content, from a content marketing perspective .
How to structure an ebook for lead generation The principle of content marketing - a type of marketing that operates through the creation and dissemination of content with the aim of intercepting new users and retaining them by transforming them into customers - also inspired the drafting of the Tutela Digitale e-book, a manual practical with “5 tips to protect your online reputation. The guide to protecting privacy and digital identity" . For anyone wishing to write a document like this, we can only advise you to avoid self-referentiality and avoid too much advertising. In the Tutela Digitale e-book, for example, the company presentation occupies a few lines at the bottom of the document, without taking away visibility from the 5 editorial focuses , inspired by the most frequent questions collected by the company and, above all, by the searches carried out by users on Google, carefully monitored by Noetica. The title must also respect some simple rules: clear but curious, it must contain a promise and all the advantages reserved for the reader. Also remember that numbers, even in titles, always work! Here is the index of the ebook: 1. Who am I on the web? 2. How do I safeguard my online privacy.